![]() ![]() As the various provider categories have become less clear and as barriers to entry have fallen, tour service suppliers must consider the contemporary tourism ‘‘ecosystem’’ when formulating strategies. Incumbent ITOs are now competing with emerging entrants that are responsive to customer needs because of their digital expertise. A variety of suppliers across the supply chain are now able to form a direct connection with customers through platform websites, thereby providing tech-savvy tourists with the capacity to create customized trips. The paper concludes with implications for practitioners and suggestions for future research.Įstablished inbound tour operators (ITOs) are being challenged by emerging competitors that have embraced technology-enabled innovations, including aspects that are associated with the collaborative or sharing economy. The authors adopt a multiple case study approach and assemble evidence from 17 examples of tourism start-ups in Taiwan. It identifies how tour suppliers respond to competitor actions, or embrace these features themselves. ![]() ![]() In exploring the evolving features of the inbound tourism ecosystem, this paper draws upon the recent literature to focus on the distinguishing characteristics of innovative tour service and experiences. In the face of declining consumer demand for standardized tour products, there is an urgent need to consider changing tourist habits or tastes when introducing new in-destination options. As the various provider categories have become less clear and as barriers to entry have fallen, tour service suppliers must consider the contemporary tourism ''ecosystem'' when formulating strategies. Established inbound tour operators (ITOs) are being challenged by emerging competitors that have embraced technology-enabled innovations, including aspects that are associated with the collaborative or sharing economy. Hsu, A., King, B., Wang, D., Buhalis, D., 2016, In-destination tour products and the disrupted tourism industry: progress and prospects, Information Technology & Tourism, Vol 17, pp.1-21. The outcome of this research shows that in emerging markets in order to be a successful company, the companies have to offer innovative and diversified products in affordable prices. Such as Product development and diversifications strategies, cost leadership strategies, mergers and acquisitions strategies. ![]() How any company in the same situation can succeed if they study those factors of success? This research shows that there are some key success factors or strategies had been followed by some companies to be strong global companies. Many of these companies had succeeded and their success can be used as a transferable model to be applied to other companies This research is aiming to understand and describe the success of those companies, factor affecting their success locally and globally, how the characteristics of the emerging markets could affect the success of those companies. As emerging markets nowadays is growing very fast, and their characteristics are appeling to many companies to invest in it, many companies originating from those markets were aiming to be strong global companies. ![]()
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